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Terms of Service

Last updated: April 26, 2025

Please read these Terms of Service carefully. They govern your access to and use of the Outlume application and services. This document does not constitute legal advice.

1. Acceptance of Terms

These Terms of Service ("Terms") constitute a legally binding agreement made between you, whether personally or on behalf of an entity ("you" or "User"), and Outlume ("we," "us," or "our"), concerning your access to and use of the Outlume software-as-a-service application, website, and related services (collectively, the "Service"). The Service is primarily a B2B tool designed to help businesses create social media plans and content using AI.

By registering for, accessing, or using the Service, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy (incorporated herein by reference). If you are using the Service on behalf of an organization, you represent and warrant that you have the authority to bind that organization to these Terms.

If you do not agree with all of these Terms, then you are expressly prohibited from using the Service and you must discontinue use immediately.

2. Account Registration

To access certain features of the Service, you must register for an account. You agree to provide accurate, current, and complete information during the registration process and to update such information to keep it accurate, current, and complete.

We utilize secure third-party authentication methods, such as Google, Microsoft, and Apple Single Sign-On (SSO), and magic links sent via email. You are responsible for safeguarding the account or email address used to access the Service and for any activities or actions under your account, whether or not you have authorized such activities or actions. You must notify us immediately of any unauthorized use of your account.

3. Organizations and User Roles

The Service allows users to create and manage distinct "Organizations". Within an Organization, users designated as "Admins" have enhanced permissions, including the ability to manage billing, invite other users ("Users") to the Organization, and connect social media accounts (a paid feature).

If you are an Admin inviting others to your Organization, you represent that you have the necessary consent to provide their information (e.g., email address) for invitation purposes. All users within an Organization are subject to these Terms.

Admins are responsible for managing user access within their Organization. We are not responsible for internal management or disputes within an Organization.

4. Subscription Plans and Payments

4.1 Plans

Outlume offers different subscription plans, including a free tier with limited functionality and paid tiers with enhanced features (e.g., Copilot access, AI generation capabilities, social media integrations, comprehensive questionnaires, saving posts/plans). Features available under each plan are described within the Service or on our website and are subject to change.

4.2 Payments

Paid subscriptions require payment of applicable fees. All payments are processed through our third-party payment processor, Stripe. By providing payment information, you authorize us (through Stripe) to charge the applicable subscription fees on a recurring basis (e.g., monthly or annually) until you cancel your subscription. You are responsible for providing complete and accurate billing and contact information and for updating it promptly.

4.3 Renewals and Cancellations

Paid subscriptions automatically renew at the end of each billing cycle unless cancelled. You may cancel your subscription at any time through your account settings. Cancellation will be effective at the end of the current billing period, and you will retain access to paid features until then. Fees are non-refundable except as required by law or at our sole discretion.

4.4 Fee Changes

We reserve the right to change subscription fees. We will provide reasonable notice of any fee changes, typically by email or through the Service. Your continued use of the Service after the fee change constitutes your agreement to pay the modified fee.

5. Use of the Service

5.1 License Grant

Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable license to access and use the Service for your internal business purposes, consistent with your chosen subscription plan and the features provided.

5.2 Acceptable Use

You agree not to use the Service for any unlawful purpose or in any way that violates these Terms. You specifically agree not to:

  • Attempt to reverse engineer, decompile, disassemble, or otherwise attempt to discover the source code or underlying ideas or algorithms of the Service.
  • Modify, translate, or create derivative works based on the Service.
  • Rent, lease, distribute, sell, resell, assign, or otherwise transfer rights to the Service.
  • Use the Service to store or transmit infringing, libelous, or otherwise unlawful or tortious material, or to store or transmit material in violation of third-party privacy or intellectual property rights.
  • Use the Service to store or transmit malicious code (viruses, worms, Trojan horses, etc.).
  • Interfere with or disrupt the integrity or performance of the Service or third-party data contained therein.
  • Attempt to gain unauthorized access to the Service or its related systems or networks.
  • Use any automated system (bots, spiders, etc.) to access the Service in a manner that sends more request messages to our servers than a human can reasonably produce in the same period.
  • Misuse AI features, such as by attempting to generate harmful, unethical, misleading, or infringing content, or by trying to circumvent safety filters.
  • Use generated content in a way that violates the terms of service of any third-party platform (e.g., Facebook, Instagram).

5.3 User Responsibilities

You are responsible for the accuracy, quality, and legality of the data and information you provide (e.g., questionnaire answers, instructions). You are also solely responsible for the final content posted to social media platforms, even if generated or suggested by our Service. We recommend reviewing all AI-generated content before use.

6. Content and Intellectual Property

6.1 Your Content

You retain ownership of the information and content you submit to the Service ("User Content"), such as questionnaire answers, uploaded images, and specific instructions you provide. You grant us a worldwide, non-exclusive, royalty-free license to use, reproduce, modify, adapt, and process User Content solely to the extent necessary to provide, maintain, and improve the Service for you and your Organization, including training our AI models (subject to privacy commitments outlined in our Privacy Policy).

6.2 Generated Content

Subject to your compliance with these Terms and applicable law, and to the extent permitted by our AI service providers, we grant you ownership rights in the specific social media posts, plans, text, scripts, and other content generated by the Service's AI features specifically for you based on your User Content and inputs ("Generated Content"). You are free to use the Generated Content for your business purposes, including posting it on social media platforms.

However, due to the nature of AI, Generated Content may not be unique, and other users may receive similar or identical outputs. We make no representations or warranties regarding the uniqueness, accuracy, or non-infringement of Generated Content. You are responsible for ensuring Generated Content is appropriate for your use case and does not infringe third-party rights.

6.3 Our Intellectual Property

The Service itself, including its underlying software, algorithms, interfaces, design, data models, documentation, and all associated intellectual property rights, are and will remain the exclusive property of Outlume and its licensors. These Terms do not grant you any rights to use Outlume trademarks, logos, or other brand features.

6.4 Feedback

If you provide us with any suggestions, ideas, improvements, or other feedback regarding the Service ("Feedback"), you grant us the right to use, implement, and share such Feedback for any purpose without restriction or compensation to you.

7. Third-Party Services

The Service may integrate with or allow you to access third-party services, websites, or resources, such as:

  • Social media platforms (e.g., Facebook, Instagram via their APIs, for account connection and posting - coming soon).
  • Payment processors (Stripe).
  • Authentication providers (Google, Microsoft, Apple).
  • Image banks (Pexels).
  • AI service providers.

Your use of these third-party services is subject to their respective terms and privacy policies. We are not responsible or liable for the availability, accuracy, content, products, or services of such third parties, nor for any damage or loss caused by or in connection with your use of or reliance on them.

Connecting your social media accounts is optional and requires your explicit authorization via the platform's standard procedures (OAuth). You can typically revoke access through your account settings on the respective platform.

8. Service Availability and Modifications

We strive to keep the Service operational but do not guarantee uninterrupted access. The Service may be temporarily unavailable for maintenance, upgrades, or other reasons. We reserve the right to modify, suspend, or discontinue the Service (or any part or feature thereof) at any time, with or without notice, although we will aim to provide notice for significant changes affecting paid users.

9. Termination

You may terminate these Terms at any time by cancelling your subscription and ceasing to use the Service. We may suspend or terminate your access to the Service immediately, without prior notice or liability, if you breach these Terms, or for any other reason at our discretion, including inactivity.

Upon termination, your right to use the Service will cease immediately. Provisions of these Terms that by their nature should survive termination shall survive, including, without limitation, ownership provisions, warranty disclaimers, indemnity, and limitations of liability.

10. Disclaimers

THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. WE EXPRESSLY DISCLAIM ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

WE MAKE NO WARRANTY THAT THE SERVICE WILL MEET YOUR REQUIREMENTS, BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE. WE MAKE NO WARRANTY REGARDING THE QUALITY, ACCURACY, COMPLETENESS, OR RELIABILITY OF ANY CONTENT OBTAINED THROUGH THE SERVICE, INCLUDING AI-GENERATED CONTENT OR ADVICE FROM THE COPILOT FEATURE. AI OUTPUTS ARE FOR INFORMATIONAL PURPOSES AND MAY CONTAIN INACCURACIES OR BE UNSUITABLE FOR YOUR SPECIFIC NEEDS. YOU RELY ON ANY INFORMATION OR CONTENT OBTAINED THROUGH THE SERVICE AT YOUR OWN RISK.

OUTLUME IS A TOOL TO ASSIST WITH SOCIAL MEDIA PLANNING AND CONTENT CREATION; IT IS NOT A SUBSTITUTE FOR PROFESSIONAL MARKETING ADVICE OR LEGAL REVIEW. WE ARE NOT RESPONSIBLE FOR THE OUTCOMES OF YOUR MARKETING CAMPAIGNS OR YOUR COMPLIANCE WITH LAWS AND PLATFORM POLICIES.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL OUTLUME, ITS AFFILIATES, DIRECTORS, EMPLOYEES, AGENTS, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES, WHETHER INCURRED DIRECTLY OR INDIRECTLY, OR ANY LOSS OF DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM:

  • Your access to or use of or inability to access or use the Service;
  • Any conduct or content of any third party on the Service, including without limitation, any defamatory, offensive, or illegal conduct of other users or third parties;
  • Any content obtained from the Service, including reliance on AI-generated content;
  • Unauthorized access, use, or alteration of your transmissions or content.

IN NO EVENT SHALL THE AGGREGATE LIABILITY OF OUTLUME EXCEED THE GREATER OF ONE HUNDRED U.S. DOLLARS (USD $100.00) OR THE AMOUNTS YOU HAVE PAID TO OUTLUME IN THE PAST SIX MONTHS FOR THE SERVICE GIVING RISE TO THE CLAIM. THE LIMITATIONS OF THIS SUBSECTION SHALL APPLY TO ANY THEORY OF LIABILITY, WHETHER BASED ON WARRANTY, CONTRACT, STATUTE, TORT (INCLUDING NEGLIGENCE), OR OTHERWISE, AND WHETHER OR NOT OUTLUME HAS BEEN INFORMED OF THE POSSIBILITY OF ANY SUCH DAMAGE.

12. Indemnification

You agree to defend, indemnify, and hold harmless Outlume, its affiliates, licensors, and service providers, and its and their respective officers, directors, employees, contractors, agents, licensors, suppliers, successors, and assigns from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising out of or relating to your violation of these Terms or your use of the Service, including, but not limited to, your User Content, any use of the Service's content (including Generated Content) other than as expressly authorized in these Terms, or your use of any information obtained from the Service.

13. Governing Law and Dispute Resolution

These Terms and your use of the Service shall be governed by and construed in accordance with the laws of the Republic of Estonia, without regard to its conflict of law principles.

Any legal suit, action, or proceeding arising out of, or related to, these Terms or the Service shall be instituted exclusively in the courts located in Harju County, Estonia. You waive any and all objections to the exercise of jurisdiction over you by such courts and to venue in such courts.

14. Modifications to Terms

We reserve the right, at our sole discretion, to modify or replace these Terms at any time. If a revision is material, we will provide at least 30 days' notice prior to any new terms taking effect, typically via email or a notification within the Service. What constitutes a material change will be determined at our sole discretion. By continuing to access or use our Service after those revisions become effective, you agree to be bound by the revised terms.

15. Miscellaneous

These Terms, together with the Privacy Policy, constitute the entire agreement between you and Outlume regarding the Service and supersede all prior agreements or understandings. If any provision of these Terms is held to be invalid or unenforceable, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will remain in full force and effect. Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights. You may not assign these Terms without our prior written consent, but we may assign these Terms without restriction.

16. Contact Information

If you have any questions about these Terms, please contact us at:

[email protected]